Richard Goodwin: IPA - Cold? Oh, you mean IPL??
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Deezy: Richard G.cold IPA is this new thing that I’ve been seeing lately. Stand them on their heads, they all look like sisters.
Richard Goodwin: Cold IPA is just a marketing term. It’s an IPA made with a Lager yeast at Lager temperature. By any measure, that’s an IPL, but those didn’t sell. But anything called “IPA” does, so just call your IPL a Cold IPA and the beer cretins will come drinking!
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