Beatnik Brewing Collective

Beatnik Brewing Collective has landed BrewDog’s shareholders are our heart and soul; the very core of our business. So Beatnik is solely for them. Our Equity Punks will have full and complete control over all aspects of the beers produced by Beatnik Brewing Collective – their design, creation, look, feel, top speed, special move – the whole lot. Here’s the deal, and how it will work in more detail: Being an Equity Punk-led process, all decisions will be thrashed out, debated and curated on the Equity for Punks forum. Kicking off on Monday the 26th of January, each day one aspect of the beer will be decided upon by our shareholders as per the traditional way of the democratically-deduced #Mashtag. But in a slight departure to the social media-storm that is #MashTag, we are going full-on in terms of the first crowd-sourced step. You know how the initial #Mashtag choice is traditionally an offering of three styles to be voted on? Not with Beatnik Brewing Collective! If it’s not too cheesy a supposition, we like to think our investors are the ultimate connoisseurs of style – so in that regard, for this beer, our shareholders will decide what those three initial style options will be! Following on from that shareholders will continue to vote on the ingredients, beer name and packaging design. All profits from the sale of the beer are donated to a charity that is voted for by our Equity Punks. Show Less